The Mystery of the Destination Fee You're at the dealership, checking out that shiny new truck or SUV you've been dreaming about. You look at the window sticker (you know, that big label stuck right there on the glass), and you start adding up the numbers. Then you see it: a line item called "Destination Fee" or "Destination Charge" tacked on for somewhere between $1,000 and $2,300. Wait, what? What is that? And why does it cost so much? If you've ever scratched your head at this mysterious charge, you're definitely not alone. Folks around Muscle Shoals ask us about this all the time. So let's break it down in plain English and even dig into a little history while we're at it. What Exactly Is a Destination Fee? Simply put, a destination fee is the cost of getting your new vehicle from wherever it was built to the dealership where you're buying it. Cars and trucks don't just magically appear on our lot: they have to be shipped fr...